Strategic Communication and Marketing directorate

Responsibilities of the directorate

The Strategic Communication and Marketing (SC&M) directorate develops and executes marketing and communication policies for Leiden University. SC&M advises the Executive Board and assists faculties with their marketing and communication.

What does the directorate do?

• It contributes to the realisation of Leiden University’s strategic policy 
• It bears responsibility for the University’s internal, external and corporate communication 
• It is responsible for all marketing activities while aiming to create a strong trademark identity for Leiden University
• It maintains the relationships with the alumni of the university
• SC&M includes the departments of Alumni Affairs and Fundraising, Communication Services, Internal Communication, Corporate Communication, Marketing and Office of the Beadle

Position within the University

Organisationally, SC&M is part of Leiden University’s Administration and Central Services.

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